Okay, so imagine you're used to getting something done every week, a regular rhythm in your life. Maybe it's laundry, maybe it's your favorite pizza night, or maybe it's a delivery service you rely on. Now picture that service saying, "Hey, we're doubling down! We're going from weekly to bi-weekly!" Wait, hold on a second... bi-weekly? Does that mean twice a week, or every other week? Confusion sets in.

That's essentially the scenario RPJ is trying to avoid with their announcement. They're not just saying "bi-weekly" and leaving everyone to scratch their heads. They're explicitly stating they're expanding service frequency, meaning they're going more often, not less. It's a subtle but incredibly important distinction.

Think about it from the customer's perspective. If you're dealing with high-volume locations, those places are already busy. They need reliable, frequent service. If RPJ just threw out "bi-weekly," some might assume a reduction, leading to potential logistical nightmares and frustrated clients. Instead, by framing it as an "expansion," they're highlighting the positive. They're saying, "We understand your needs, and we're stepping up to meet them."

The whole point of this isn't just about semantics; it's about clear communication and building trust. RPJ is demonstrating they're not just providing a service, they're actively listening to their clients and adapting to their demands. They're removing ambiguity and ensuring everyone understands the improvement they're making. It's a smart move that strengthens customer relationships and avoids potential misunderstandings down the line. Ultimately, it's about making life easier for everyone involved. And who doesn't appreciate that?